Blankets are a essential category in the home furnishing area of global chain supermarkets, with stable daily turnover and strong sales during autumn, winter, and holiday seasons. They are the core SKU that drives foot traffic and increases average customer value in the home furnishing area.

Three core points for the operation of blanket

1.Difficulty in stocking up: strong seasonal fluctuations, insufficient stocking during peak seasons leading to loss of revenue, and excessive stocking due to unsold inventory occupying inventory funds.

2.Difficulty in product selection: There are significant differences in material, thickness, and patterns among different regions and customer groups, and poor compatibility with standardized SKUs.

3.High compliance risk: The European and American markets have strict requirements for textile environmental protection and safety certification, and non-compliance in the supply chain directly leads to delisting.

Four Custom Solutions for Supermarkets Pain Points

In response to the pain points of category operation for chain supermarkets, we have launched an exclusive blanket supply solution for large and medium-sized chain retail customers worldwide, optimizing the entire chain from product selection, quality to brand customization, helping customers steadily increase category revenue.

1.Precise product selection plan by region, suitable for different market demands：We will match differentiated product matrices for stores in different regions based on the temperature cycle of the country where the store is located, the consumption level and aesthetic preferences of the target customer group, in order to avoid the problem of insufficient adaptability caused by uniform distribution and ensure that each product meets the real needs of the local market

Europe and America Markets:Flannel blanket /Polar fleece blanket  / Sherpa fleece blanket

Festival Marketing Exclusive Session:Limited edition theme products that match Christmas, Black Friday, New Year and other milestones, with festival traffic attributes, especially suitable for store display and promotional activities to attract traffic.

2.Flexible and elastic supply mechanism, cracking inventory pressure

3.Full chain compliance and quality control system to ensure product shelving：The factory has BSCI social responsibility certification, and the entire production process follows AQL Level II international inspection standards. Multi link quality inspection is traceable, ensuring that the quality of each batch of bulk goods is stable and controllable

4.Full case support for self owned brand OEM, creating category differentiation competitiveness：OEM & ODM Service

Standardized cooperation process, efficient implementation in 4 steps

1.Professional Business Team：one-on-one exclusive customer manager docking

2.Customized solution output: Within 1-3 working days

3.Pre production details confirmation: send physical samples and only start mass production after all details are finalized

4.Batch delivery follow-up

conclusion

Shaoxing Edi Textile Co., Ltd has been deeply involved in the blanket category for many years, providing in-depth services to multiple global chain retail brand customers. With stable supply chain capabilities and professional service systems, we have become a long-term partner for many supermarket customers, with our core advantages concentrated in four points:

1. Complete one-stop configuration for all categories: fleece fabrics and blankets, including flannel, polar fleece, coral fleece, shu-velvet, sherpa, PV & rabbit fleece blankets.
2. Mature and stable quality control system: self built professional quality control team, implementing international universal inspection standards
3. Reliable and controllable delivery efficiency: standardized production lines and flexible capacity reserves, regular orders can be delivered within 30 days, and the response to explosive product turnover is fast, without delaying the peak sales season
4. Complete compliance qualifications and worry free: With a complete set of international authoritative certifications, corresponding qualification documents can be directly provided, saving customers additional testing and compliance audit costs, and making product listing more worry free

If you are looking for reliable solutions for product selection planning, inventory control, or compliance access issues in the autumn and winter blanket category, please feel free to contact us. We will customize exclusive category supply solutions based on your store layout and operational needs, and also support free sample, allowing you to intuitively experience product quality.